PROSPECTS AND OPPORTUNITIES
Growth set to be fuelled by health, convenience and value-led innovation
Over the forecast period, New Zealand’s sweet biscuits, snack bars, and fruit snacks category is poised to see stable value and volume growth, supported by the intersection of health-driven consumer priorities, a return to structured daily routines, and a sustained appetite for convenient yet purposeful nutrition. As cost-of-living pressures gradually moderate, purchasing behaviour is expected to shift from reactive price sensitivity toward more balanced, quality-conscious decision making.
Rejuvenation of fruit snacks with healthier options hitting the market
Although sales of fruit snacks are more modest, the category is forecast to benefit from growing momentum in health-led innovation and increased demand for school-compliant, parent-approved snacking solutions. The category has been weighed down by inflation-sensitive consumer behaviour and limited assortment diversity, particularly compared to more dynamic adjacent categories like sweet biscuits.
Experiential snacking and the rise of at-home bake-it-yourself options
The resurgence of at-home baking in New Zealand, initially accelerated by the pandemic, has evolved into a durable lifestyle trend driven by emotional resonance, nutritional transparency, and economic sensibility. Consumers, particularly families and health-conscious individuals, are increasingly drawn to baking as a way to exercise greater control over ingredients, to create cost-effective treats, and to engage in rewarding, hands-on experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand - Category analysis
KEY DATA FINDINGS
Demand for on-the-go nutrition driving strong growth in snack bars
Griffins Foods and Arnott's New Zealand collectively dominate sales
Supermarkets retain their dominance
Growth set to be fuelled by health, convenience and value-led innovation
Rejuvenation of fruit snacks with healthier options hitting the market
Experiential snacking and the rise of at-home bake-it-yourself options
Snacks in New Zealand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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