Over the forecast period, New Zealand’s sweet biscuits, snack bars, and fruit snacks category is poised to see stable value and volume growth, supported by the intersection of health-driven consumer priorities, a return to structured daily routines, and a sustained appetite for convenient yet purposeful nutrition. As cost-of-living pressures gradually moderate, purchasing behaviour is expected to shift from reactive price sensitivity toward more balanced, quality-conscious decision making.
Although sales of fruit snacks are more modest, the category is forecast to benefit from growing momentum in health-led innovation and increased demand for school-compliant, parent-approved snacking solutions. The category has been weighed down by inflation-sensitive consumer behaviour and limited assortment diversity, particularly compared to more dynamic adjacent categories like sweet biscuits.
The resurgence of at-home baking in New Zealand, initially accelerated by the pandemic, has evolved into a durable lifestyle trend driven by emotional resonance, nutritional transparency, and economic sensibility. Consumers, particularly families and health-conscious individuals, are increasingly drawn to baking as a way to exercise greater control over ingredients, to create cost-effective treats, and to engage in rewarding, hands-on experiences.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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