PROSPECTS AND OPPORTUNITIES
Mature category faces limited growth
Value sales of sweet biscuits, snack bars and fruit snacks are expected to rise gradually over the forecast period, largely boosted by rising unit prices. In the face of strong competition, players need to find ways to make their products stand out, either by adding health and wellness features, premium quality, lower carbon footprint, or delivering interesting and surprising flavours/textures.
Sustainability taking centre stage
Sustainability and environmental and social responsibility continues to gain importance in the Swedish market. For example, the local Swebar and Gainomax brands are part of the Midsona Group that has joined the Science Based Target initiative – a collaboration between WWF, CDP, the UN Global Compact and the World Resources Institute.
Health and wellness will fuel the innovation pipeline
Health and wellness will continue to drive innovation and product developments over the forecast period, paying special attention to delivering flavour and texture. Leading brand Barebells has introduced its new Fudge Brownie and Caramel Peanut vegan protein bars, with 15 grams of plant-based protein and no added sugar.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden - Category analysis
KEY DATA FINDINGS
Limited growth reflects growing popularity of healthier snack options
Orkla Confectionery & Snacks Sverige AB
Modern retailers have a strong position
Mature category faces limited growth
Sustainability taking centre stage
Health and wellness will fuel the innovation pipeline
Snacks in Sweden - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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