PROSPECTS AND OPPORTUNITIES
Positive volume growth expected as consumption opportunities expand
The Romanian market for sweet biscuits, snack bars, and fruit snacks is expected to see positive volume growth over the forecast period, driven by rising demand for convenient and affordable snacking options. At the same time, average unit prices are anticipated to rise gradually, driven by increasing production costs, particularly for locally sourced cereals, which are key raw materials for many products.
Health and wellness trends to drive innovation and support future growth
Growing interest in health and nutrition - particularly among higher-income urban consumers—is expected to play a key role in driving category growth over the forecast period. In an increasingly competitive landscape, manufacturers are likely to prioritise innovation, not only to differentiate their offerings but also to sustain rising demand for healthier alternatives.
Private label set to retain competitive edge amid ongoing retail channel expansion
Private label is well-positioned to maintain its competitive edge in Romania over the forecast period - just ahead of Mondelez, which remains the clear leader among branded manufacturers. Consumers are likely to continue to view private label as a value-for-money option, offering acceptable quality at more affordable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Romania?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Romania?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Romania - Category analysis
KEY DATA FINDINGS
Healthy snacking trends support demand for protein/energy bars
Mondelez leads as premiumisation grows in sweet biscuits with functional snack bar players gaining ground
Modern retailing dominates, but traditional and e-commerce channels show resilience
Positive volume growth expected as consumption opportunities expand
Health and wellness trends to drive innovation and support future growth
Private label set to retain competitive edge amid ongoing retail channel expansion
Snacks in Romania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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