PROSPECTS AND OPPORTUNITIES
Demand for high-quality ingredients set to fuel premiumisation trend
Sales of sweet biscuits, snack bars and fruit snacks are expected to rise over the forecast period in value and volume terms. This growth is expected to be backed by the launch of new products, especially premium products.
Brand collaborations and character licensing set to drive innovation
Collaborations between brands can lead to exciting new products. For example, in September 2024, Oreo collaborated with soft drinks brand Coca-Cola to release Oreo Coca-Cola Sandwich Cookies.
Health and wellbeing set to be a focus of new product development and marketing
Nowadays, manufacturers have to pay more attention to the ingredients in their products because consumers want to eat snacks that are beneficial to their health and wellbeing, as well as meeting their need for indulgence. Furthermore, advertising must also emphasise these health and wellness benefits, focusing on the nutrients in the products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand - Category analysis
KEY DATA FINDINGS
Protein/energy bars driving growth amidst developing health trends
URC’s variety and KCG's health and wellness focus shaping market demand
Hypermarkets lead sales while e-commerce seeing strong development
Demand for high-quality ingredients set to fuel premiumisation trend
Brand collaborations and character licensing set to drive innovation
Health and wellbeing set to be a focus of new product development and marketing
Snacks in Thailand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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