Sales of sweet biscuits, snack bars and fruit snacks are expected to rise over the forecast period in value and volume terms. This growth is expected to be backed by the launch of new products, especially premium products.
Collaborations between brands can lead to exciting new products. For example, in September 2024, Oreo collaborated with soft drinks brand Coca-Cola to release Oreo Coca-Cola Sandwich Cookies.
Nowadays, manufacturers have to pay more attention to the ingredients in their products because consumers want to eat snacks that are beneficial to their health and wellbeing, as well as meeting their need for indulgence. Furthermore, advertising must also emphasise these health and wellness benefits, focusing on the nutrients in the products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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