PROSPECTS AND OPPORTUNITIES
Steady growth predicted for sweet biscuits, snack bars and fruit snacks over the forecast period
Sales of sweet biscuits, snack bars and fruit snacks in Denmark are expected to rise steadily over the forecast period, supported by ongoing demand for both traditional indulgence and convenient, on-the-go formats. Growth is projected to come from a mix of product types, with sweet biscuits maintaining their leadership through familiarity and regular purchases, while snack bars, especially those offering added functional or nutritional benefits, gain share due to shifting lifestyle preferences.
Technological advancements set to support category development
Digital and technological advancements are anticipated to support steady category development across sweet biscuits, snack bars and fruit snacks in Denmark throughout the forecast period. Innovation will be seen in areas such as product packaging, where resealable, single-serve, and eco-conscious solutions are being introduced to cater to on-the-go lifestyles and enhance freshness.
Health and wellness trend will continue to drive innovation in the years ahead
Health and wellness continue to be major innovation drivers across the sweet biscuits, snack bars and fruit snacks categories in Denmark as brands strive to balance indulgence with added functionality. For example, in sweet biscuits, Karen Volf introduced gluten- and lactose-free Kammerjunkere for consumers with dietary sensitivities while also addressing affordability concerns through the launch of larger cookie packs, such as a new 48-count format of oat crisps designed for family consumption and value-driven shopping.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark - Category analysis
KEY DATA FINDINGS
Snack bars helps drive growth in sweet biscuits, snack hours and fruit snacks in 2025
Bisca strengthens its category lead in a relatively fragmented arena
Supermarkets holds sway, but e-commerce gains traction
Steady growth predicted for sweet biscuits, snack bars and fruit snacks over the forecast period
Technological advancements set to support category development
Health and wellness trend will continue to drive innovation in the years ahead
Snacks in Denmark - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!