PROSPECTS AND OPPORTUNITIES
Buoyant tourism industry will support steady demand
Sales of sweet biscuits, snack bars, and fruit snacks in Croatia are expected to rise at a modest rate in volume terms over the forecast period. While the category is rather mature, the country’s resilient tourism industry will support steady demand, particularly for premium offerings or those designed for on-the-go consumption, keeping sales stable during peak holiday seasons.
Technological advancements will drive production capacity
Sweet biscuits, snack bars, and fruit snacks in Croatia has experienced various technological advancements, led mainly by local company Kraš and various niche players. Kraš has invested in modernising its manufacturing facilities with new production and packaging lines, including advanced equipment for filled wafers, Bajadera pralines, flat wafers, and chocolate mass tempering.
Health and sustainability will become key areas of focus
The trend towards healthier snacking options is expected to continue as a major driver of consumer choice over the forecast period. Snacks like freeze-dried fruits, alongside gluten-free, sugar-free, and natural ingredient-based options, are anticipated to see a rise in demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia - Category analysis
KEY DATA FINDINGS
Market shows resilience, despite price pressures
Kraš retains dominant position while Biteme Nutrition benefits from growing health and sustainability trends
E-commerce gains traction from low base
Buoyant tourism industry will support steady demand
Technological advancements will drive production capacity
Health and sustainability will become key areas of focus
Snacks in Croatia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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