Sales of sweet biscuits, snack bars and fruit snacks are expected to see strong and steady growth over the forecast period in value and volume terms. Growth is expected to be driven by products diversification with a focus on indulgent and functional snacking, the rise of protein- and fibre-rich formats, and a greater focus on product portability.
New product development is set to increasingly rely on data-driven insights around texture preferences, eating occasions, and nutritional trends. Manufacturers are also expected to introduce limited time flavours to build excitement and develop online interest as well as investing in functional innovations to attract health conscious consumers.
Health remains a strong purchase driver, especially in snack bars and fruit snacks. Sugar content, fibre enrichment, and additive-free claims are under growing scrutiny.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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