PROSPECTS AND OPPORTUNITIES
Bright outlook with a focus on healthy indulgence
Sales of sweet biscuits, snack bars and fruit snacks are expected to see strong and steady growth over the forecast period in value and volume terms. Growth is expected to be driven by products diversification with a focus on indulgent and functional snacking, the rise of protein- and fibre-rich formats, and a greater focus on product portability.
Health likely to inform new product development and innovation
New product development is set to increasingly rely on data-driven insights around texture preferences, eating occasions, and nutritional trends. Manufacturers are also expected to introduce limited time flavours to build excitement and develop online interest as well as investing in functional innovations to attract health conscious consumers.
Easing inflationary pressures should boost volume sales
Health remains a strong purchase driver, especially in snack bars and fruit snacks. Sugar content, fibre enrichment, and additive-free claims are under growing scrutiny.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Poland?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Poland?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Poland - Category analysis
KEY DATA FINDINGS
Healthier options helping to fuel strong category growth in 2025
Mondelez remains on top despite increasing competition
Affordability and convenience inform shopping behaviours
Bright outlook with a focus on healthy indulgence
Health likely to inform new product development and innovation
Easing inflationary pressures should boost volume sales
Snacks in Poland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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