While product innovation is expected to remain a key driver of consumer interest and category growth over the forecast period, more affordable options, such as plain biscuits, are likely to see continued strong demand as Guatemalans look to save money. To steer consumers away from the lowest-priced products, manufacturers are expected to introduce attractive innovations, such as the limited-edition Coca-Cola and Oreo-filled cookie launched in 2024.
An expanding range of products is being introduced to meet the needs of consumers with specific dietary requirements, including gluten-free Oreos, Catalina Crunch’s keto-friendly peanut butter sandwich cookies, and Colombina’s gluten-free wafers. However, options remain limited for those seeking products high in protein or fortified with vitamins and supplements.
As the convenience of packaged food continues to drive snacks growth and health awareness rises among consumers, more people are looking beyond health claims and closely examining ingredient lists. The demand for simple, clean ingredients is becoming especially important among higher-income consumers, particularly when selecting products for their children.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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