PROSPECTS AND OPPORTUNITIES
Innovation to remain a key driver of consumer interest and category growth
While product innovation is expected to remain a key driver of consumer interest and category growth over the forecast period, more affordable options, such as plain biscuits, are likely to see continued strong demand as Guatemalans look to save money. To steer consumers away from the lowest-priced products, manufacturers are expected to introduce attractive innovations, such as the limited-edition Coca-Cola and Oreo-filled cookie launched in 2024.
Expanding range of products catering to specific dietary requirements
An expanding range of products is being introduced to meet the needs of consumers with specific dietary requirements, including gluten-free Oreos, Catalina Crunch’s keto-friendly peanut butter sandwich cookies, and Colombina’s gluten-free wafers. However, options remain limited for those seeking products high in protein or fortified with vitamins and supplements.
Rising demand for simple, clean ingredients
As the convenience of packaged food continues to drive snacks growth and health awareness rises among consumers, more people are looking beyond health claims and closely examining ingredient lists. The demand for simple, clean ingredients is becoming especially important among higher-income consumers, particularly when selecting products for their children.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala - Category analysis
KEY DATA FINDINGS
Sweet biscuits are traditionally consumed in the country
Grupo Nutresa SA remains the clear leader with its good-quality, popular options
Warehouse club PriceSmart continues to grow in significance
Innovation to remain a key driver of consumer interest and category growth
Expanding range of products catering to specific dietary requirements
Rising demand for simple, clean ingredients
Snacks in Guatemala - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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