PROSPECTS AND OPPORTUNITIES
Health-driven indulgence and snacking convenience to support ongoing category growth
Sales of sweet biscuits, snack bars and fruit snacks are expected to continue positive growth over the forecast period, underpinned by the enduring popularity of small indulgences and the evolving health awareness of Swiss consumers. Although traditional products high in sugar, salt, or fat may see pressure, demand for healthier alternatives and permissible indulgence is expected to persist.
Cereal bars poised for innovation amid rising demand for functional snacking
Over the forecast period, product development is expected to focus on health-oriented reformulation, particularly in the cereal bars segment. The challenge for manufacturers will lie in delivering functional benefits such as high fibre or reduced sugar while maintaining taste, texture, and indulgence.
Sustainability commitments and the appeal of Swiss provenance to shape future strategy
Sustainability will remain a central focus for manufacturers in Switzerland, with further investment expected in eco-friendly packaging, carbon footprint reduction, and ethically sourced ingredients. Many companies in the category already publish annual sustainability reports, outlining measurable commitments and progress.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland - Category analysis
KEY DATA FINDINGS
Better-for-you positioning supports value growth in a saturated market
Hug AG leads with legacy, while Schock KG gains traction with health-forward innovation
Retail e-commerce grows as consumer habits shift toward convenience and range
Health-driven indulgence and snacking convenience to support ongoing category growth
Cereal bars poised for innovation amid rising demand for functional snacking
Sustainability commitments and the appeal of Swiss provenance to shape future strategy
Snacks in Switzerland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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