PROSPECTS AND OPPORTUNITIES
Uncertainty over forecast period
There is uncertainty over the forecast period. If inflation continues to rise, prices could potentially increase to about XAF50, from XAF25 per unit.
Increasing differentiation, with social media also playing an increasing role in promotion
As affordability becomes less of a differentiator, innovation will take centre stage. There will also be a focus on sweet biscuits with a healthier positioning.
VAT relief and growth in milk production could alleviate pressure on costs, though fuel and cocoa prices will continue to rise
The government eliminated Value Added Tax (VAT) on locally produced flours, effective January 1, 2025. This move aims to promote food security by encouraging the use of locally produced flours like those made from corn, yam, cassava, and plantain, thereby reducing the country's reliance on imported wheat.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon - Category analysis
KEY DATA FINDINGS
Promotional offers and product extensions drive value growth
Parlite Foods continues to lead
Roadside kiosks and small local grocers drive sales through strategic placement, affordability, and impulse buying
Uncertainty over forecast period
Increasing differentiation, with social media also playing an increasing role in promotion
VAT relief and growth in milk production could alleviate pressure on costs, though fuel and cocoa prices will continue to rise
Snacks in Cameroon - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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