PROSPECTS AND OPPORTUNITIES
Contrary forces affecting volume sales
Sweet biscuits, snack bars and fruit snacks is expected to see current value growth in Belgium over the forecast period, while sales stagnate at constant 2025 prices and in volume terms. Mindful indulgence will remain relevant and favour demand for products such as filled biscuits, cereal bars and protein/energy bars.
Lotus Bakeries joins forces with Mondelez
Lotus Bakeries launched the ad campaign, You Gotta Love Biskoff, at the end of 2024 in order to promote its main brand, Biskoff, whose products are present in plain and filled biscuits, as well as in sweet spreads. The ad campaign included reels on Facebook and TikTok and was accompanied by point-of-sale promotion.
Protein/energy bars continues to align with key trend, but will face growing competition
Protein/high energy has been the most relevant health and wellness claim in Belgium since 2023 and is expected to remain so amid increasingly busy consumer lifestyles, especially as products such as protein/energy bars have become popular not only amongst active people. Moreover, protein/energy bars is expected to see demand bolstered by strong innovation from players such as Kellog Benelux, Camps Food, Barebells Functional Food, and Holie Foods.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Belgium - Category analysis
KEY DATA FINDINGS
Varying performances across categories
Mondelez leads, but protein/energy bars player see strongest growth
Supermarkets faces growing competition
Contrary forces affecting volume sales
Lotus Bakeries joins forces with Mondelez
Protein/energy bars continues to align with key trend, but will face growing competition
Snacks in Belgium - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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