PROSPECTS AND OPPORTUNITIES
Rising demand for natural and additive-free biscuits
Sales of sweet biscuits, snack bars and fruit snacks are expected to continue rising in value terms over the forecast period. Taiwanese consumers have become increasingly mindful of food ingredient transparency, placing greater emphasis on natural and additive-free products, especially evident in plain biscuits.
Snack bars poised for strong and sustained growth
Snack bars has shown impressive performance and is expected to maintain strong growth potential moving forward. No longer limited to functional supplements for fitness enthusiasts, snack bars are increasingly positioned as everyday snacks that offer a healthier and more satisfying alternative.
Rich texture emerges as key trend in innovation
Consumers in Taiwan are increasingly valuing snacks that offer authentic ingredients and a dense, satisfying texture. Many now believe that only products made with real, high-quality ingredients and refined techniques can deliver the true, natural taste of food, without relying on artificial additives or synthetic flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan - Category analysis
KEY DATA FINDINGS
2025 sees value-driven growth amid flat volume growth
Major players lead competitive landscape
Product traits shape retail distribution
Rising demand for natural and additive-free biscuits
Snack bars poised for strong and sustained growth
Rich texture emerges as key trend in innovation
Snacks in Taiwan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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