PROSPECTS AND OPPORTUNITIES
Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
Sales of sweet biscuits, snack bars and fruit snacks are expected to rise in value terms, while volumes will remain positive but see persistently slowing growth throughout the forecast period. Competition within sweet biscuits is set to intensify considerably in China – though the overall outlook is underwhelming, offline freshly made biscuits and bakery products have experienced robust growth in recent years.
Chocolate players enter with a focus on biscuits
Chocolate manufacturers have begun venturing into product innovation within sweet biscuits. For instance, Ferrero's Nutella brand launched a new chocolate biscuit product in China in 2024, and Mar’s Dove has developed a dark chocolate coffee crisp biscuit.
Government health initiatives may impact innovation
For sweet biscuit manufacturers, the Chinese government's recently launched Year of Weight Management initiative may significantly reshape the future direction of innovation and progress. The government is actively guiding and promoting healthier lifestyle habits among the public, with dietary practices being a primary focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in China - Category analysis
KEY DATA FINDINGS
Sluggish growth seen in 2025
Mondelez maintains overall leadership
Supermarkets leads distribution, with e-commerce standing out in snack bars
Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
Chocolate players enter with a focus on biscuits
Government health initiatives may impact innovation
Snacks in China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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