PROSPECTS AND OPPORTUNITIES
Buoyant outlook as health and indulgence drives snacking occasions
Steady growth is anticipated in sweet biscuits, snacks bars and fruit snacks over the forecast period. Snack bars will continue to see buoyant growth as consumers seek bars with functional benefits and particularly those high in protein.
Dried fruit set to gain traction as healthy snacking rises in popularity
Dried fruits witnessed solid volume growth in 2025, and the category looks set to continue this growth throughout the forecast period. The sector is evolving with more exotic fruits as well as mixes becoming increasingly popular.
Product innovation is critical to future growth
Innovation is central to the future growth of the biscuits category, with a number of new entrants likely over the upcoming years. In a similar fashion to Ferrero France, who previously specialised in chocolate confectionery, French company Mervieilles du Monde, producing chocolate tablets and chocolate spread, will release a chocolate coated and a filled biscuit in mid-2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in France?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in France?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in France - Category analysis
KEY DATA FINDINGS
Snack bars lift the overall category
Mondelez France holds distinct position in competitive landscape
Modern grocery retailers lead in terms of sales
Buoyant outlook as health and indulgence drives snacking occasions
Dried fruit set to gain traction as healthy snacking rises in popularity
Product innovation is critical to future growth
Snacks in France - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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