Over the forecast period, overall retail value sales of sweet biscuits, snack bars and fruit snacks are expected to grow. Within this, chocolate coated will be the principal driver, as consumers seek affordable indulgence amid wartime stress, economic uncertainty and constrained disposable incomes.
In 2025 Roshen extended its Lovita sweet biscuit line with two Lovita Brownie SKUs - cocoa and coconut. Each variant offers a miniature interpretation of a classic brownie: a dense, slightly moist cookie base punctuated with either chocolate drops or coconut shavings.
Health and wellness positioning has limited traction in sweet biscuits, where consumers prioritise indulgent taste experiences over functional benefits. Conversely, snack bars and fruit snacks actively target healthconscious purchasers and are increasingly marketed as health and wellness options.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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