PROSPECTS AND OPPORTUNITIES
Chocolate coated biscuits set to drive future growth
Over the forecast period, overall retail value sales of sweet biscuits, snack bars and fruit snacks are expected to grow. Within this, chocolate coated will be the principal driver, as consumers seek affordable indulgence amid wartime stress, economic uncertainty and constrained disposable incomes.
New dessert biscuit from Roshen caters to demand for convenience
In 2025 Roshen extended its Lovita sweet biscuit line with two Lovita Brownie SKUs - cocoa and coconut. Each variant offers a miniature interpretation of a classic brownie: a dense, slightly moist cookie base punctuated with either chocolate drops or coconut shavings.
Snack bars and fruit snacks to see greater prevalence of health and wellness variants
Health and wellness positioning has limited traction in sweet biscuits, where consumers prioritise indulgent taste experiences over functional benefits. Conversely, snack bars and fruit snacks actively target healthconscious purchasers and are increasingly marketed as health and wellness options.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine - Category analysis
KEY DATA FINDINGS
Solid sales seen in 2025
Private label expands further while Roshen continues to lead
Supermarkets leads distribution, while vending rises rapidly from low base
Chocolate coated biscuits set to drive future growth
New dessert biscuit from Roshen caters to demand for convenience
Snack bars and fruit snacks to see greater prevalence of health and wellness variants
Snacks in Ukraine - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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