PROSPECTS AND OPPORTUNITIES
Sweet biscuits set to enjoy further growth
Sweet biscuits will register robust growth in retail volume terms over the forecast period, despite its relative maturity. Sales will be driven by the increasingly hectic lifestyles of urban Moroccan urban consumers, coupled with the rising number of women joining the workforce, which will foster on-the-go consumption.
Local players to intensify competition in fragmented landscape
Despite the strong presence of major players in biscuits, the category is becoming increasingly fragmented with the entry of more local players and brands. For example, Biscoland is a new local company that is performing well following the recent launch of brands it and T-Choco.
Health trend to spur biscuit innovations
Sweet biscuits, snack bars and fruit snacks is expected to witness dynamic growth, benefiting from the growing demand for healthier snacks and meal accompaniments due to the on-going health and wellness trend. Recent healthier variants include Lea Life Flis gluten, lactose and sugar free wafers, and Shar gluten free and Happy Fit Flis sugar free wafers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco - Category analysis
KEY DATA FINDINGS
Snacking and away-from-home consumption drives growth
Best Biscuits Maroc SA secures its leading position
Small local grocers was leading distribution channel
Sweet biscuits set to enjoy further growth
Local players to intensify competition in fragmented landscape
Health trend to spur biscuit innovations
Snacks in Morocco - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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