Sweet biscuits will register robust growth in retail volume terms over the forecast period, despite its relative maturity. Sales will be driven by the increasingly hectic lifestyles of urban Moroccan urban consumers, coupled with the rising number of women joining the workforce, which will foster on-the-go consumption.
Despite the strong presence of major players in biscuits, the category is becoming increasingly fragmented with the entry of more local players and brands. For example, Biscoland is a new local company that is performing well following the recent launch of brands it and T-Choco.
Sweet biscuits, snack bars and fruit snacks is expected to witness dynamic growth, benefiting from the growing demand for healthier snacks and meal accompaniments due to the on-going health and wellness trend. Recent healthier variants include Lea Life Flis gluten, lactose and sugar free wafers, and Shar gluten free and Happy Fit Flis sugar free wafers.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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