PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Sweet biscuits will register moderate constant value and volume growth over the forecast period. Increasingly busy lifestyles will be a key driver of value sales, as consumers seek quick, convenient, and satisfying snack options.
Focus on a healthier positioning
There will also be a focus on a healthier positioning within sweet biscuits, fruit snacks and snack bars. Functional ingredients with specific nutritional benefits will play a vital role as consumers look for the proper mix of ingredients for specific snacking occasions such as sport, activity, work, study.
Space also for indulgence
Despite growing demand for healthier options, running in parallel with this, many Serbians will look for more indulgence and this will continue into the forecast period. Manufacturers will encourage consumers not to worry and allow themselves to indulge occasionally.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia - Category analysis
KEY DATA FINDINGS
Protein/energy bars register highest value growth
Vitalia Nikola benefits from its healthier positioning
Supermarkets continue to lead distribution
Positive outlook over forecast period
Focus on a healthier positioning
Space also for indulgence
Snacks in Serbia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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