PROSPECTS AND OPPORTUNITIES
Influx of Chinese brands may intensify competition in the category over the forecast period
Sales of sweet biscuits, snack bars and fruit snacks are poised for stable current value growth over the forecast period, despite challenges such as declining birth rates, which potentially limit a key consumer demographic. However, a projected upturn in fertility rates, fuelled by government family-friendly measures, may contribute to the category’s fortunes.
Discount retailers may disrupt traditional channels in the coming years
Distribution channels in Hong Kong may face disruptions during the forecast period due to the emergence of discounters such as HotMaxx and Green Price. HotMaxx, a discount supermarket chain originally from mainland China, entered Hong Kong in late 2024 and has quickly expanded to ten stores.
Functional sweet biscuits likely to emerge over the forecast period
The forecast for sweet biscuits, snack bars and fruit snacks indicates growing demand for health-focused formulations. While protein bars have garnered significant attention over the past year, this trend may be temporary as consumers increasingly seek healthier alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Protein bars emerge as a key growth driver for the category
Brands innovate in order to remain competitive
Rising demand for convenient nutrition as mobility increases post-pandemic
Influx of Chinese brands may intensify competition in the category over the forecast period
Discount retailers may disrupt traditional channels in the coming years
Functional sweet biscuits likely to emerge over the forecast period
Snacks in Hong Kong, China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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