PROSPECTS AND OPPORTUNITIES
Sales continue to grow as innovation focuses on health and functional ingredients
Over the forecast period, sales of sweet biscuits, snack bars and fruit snacks are expected to record modest but positive growth in volume terms. While the industry is challenged by consumers increasingly moving away from ultra-processed foods, healthier options such as fruit and nut bars, protein/energy bars and dried fruit are expected to benefit and be the most dynamic categories over the forecast period.
Fruit snacks shows great growth potential as parents become increasingly health conscious
The dried fruit snacks category in the UK is showing remarkable growth potential, driven by the increasing consumer shift towards healthier eating habits and the exemption of these products from HFSS (high fat, sugar or salt) regulations. Companies are strategically leveraging this trend by highlighting the health benefits of their offerings, aiming to appeal to families.
The desire for indulgence remains crucial for the category’s growth
While the sweet biscuits, snack bars, and dried fruit market is witnessing a notable shift towards health-conscious products, indulgence remains a significant driving force within the category especially for sweet biscuits. Companies are strategically balancing the demand for healthier options with the enduring appeal of indulgent treats.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Current value sales continue to increase as global cocoa supply remains tight
Leading brands expand their presence as innovation in flavour expansion intensifies.
Discounters continues to expand its share as price sensitivity persists
Sales continue to grow as innovation focuses on health and functional ingredients
Fruit snacks shows great growth potential as parents become increasingly health conscious
The desire for indulgence remains crucial for the category’s growth
Snacks in the United Kingdom - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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