PROSPECTS AND OPPORTUNITIES
Different fortunes predicted for subcategories as high cocoa prices impact sales
Sales of sweet biscuits, snack bars and fruit snacks are expected to increase in both volume and current value terms over the forecast period, albeit at a slower rate than seen during the review period. The growth rate of fruit snacks and snack bars is expected to exceed that of sweet biscuits, primarily due to the direct impact of increased cocoa prices on the average unit price of chocolate coated biscuits, which is expected to lead to a decline in consumption.
Social media engagement will be key to success in the years ahead
Social media is expected to exert an increasingly significant influence on consumer purchasing decisions and demand in the years ahead. For instance, Dubai chocolate has recently experienced notable success, although it does not directly compete in this category.
Indulgence trend set to continue apace
Indulgence is expected to continue trending in the coming years. Manufacturers are introducing products with additional features, such as Milka's Mini Cookies with cinnamon and chocolate chip flavours, which were launched at Christmas in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal - Category analysis
KEY DATA FINDINGS
Indulgence trend favours sales of sweet biscuits, snack bars and fruit snacks in 2025
Private label enjoys leading positions and share growth
Supermarkets dominates sales, but e-commerce gathers traction
Different fortunes predicted for subcategories as high cocoa prices impact sales
Social media engagement will be key to success in the years ahead
Indulgence trend set to continue apace
Snacks in Portugal - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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