Sales of sweet biscuits, snack bars and fruit snacks are expected to increase in both volume and current value terms over the forecast period, albeit at a slower rate than seen during the review period. The growth rate of fruit snacks and snack bars is expected to exceed that of sweet biscuits, primarily due to the direct impact of increased cocoa prices on the average unit price of chocolate coated biscuits, which is expected to lead to a decline in consumption.
Social media is expected to exert an increasingly significant influence on consumer purchasing decisions and demand in the years ahead. For instance, Dubai chocolate has recently experienced notable success, although it does not directly compete in this category.
Indulgence is expected to continue trending in the coming years. Manufacturers are introducing products with additional features, such as Milka's Mini Cookies with cinnamon and chocolate chip flavours, which were launched at Christmas in 2024.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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