PROSPECTS AND OPPORTUNITIES
Positive forecasts with snack bars set to fuel growth
Retail value sales of sweet biscuits, snack bars and fruit snacks are projected to continue reporting moderate growth over the forecast period, supported by evolving consumer snacking habits and sustained demand for affordable indulgences. While economic uncertainty and price sensitivity will persist, consumers are expected to maintain snacking frequency, particularly for products that balance indulgence with perceived health benefits.
The digital market should present new opportunities for retailers and brands
On the consumer side, online-only product launches and customisation, such as build-your-own snack boxes or flavour personalisation, will likely become more prevalent but mostly as a novelty. E-commerce platforms are set to leverage predictive algorithms to curate personalised recommendations and enable real-time restocking reminders, further integrating snacking into digital consumer routines.
Health and wellness trend likely to inform new product development
Health and wellness will remain a key strategic lever for growth across sweet biscuits, snack bars and fruit snacks. German consumers are increasingly scrutinising ingredient lists, prompting manufacturers to prioritise clean-label reformulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Germany?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Germany?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Germany - Category analysis
KEY DATA FINDINGS
Snack bars trending in Germany with consumers drawn to functional claims
Traditional leaders facing mounting competition as the market evolves
E-commerce finding favour but modern grocery retailers dominate sales
Positive forecasts with snack bars set to fuel growth
The digital market should present new opportunities for retailers and brands
Health and wellness trend likely to inform new product development
Snacks in Germany - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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