Sweet biscuits, snack bars and fruit snacks looks set to perform reasonably well over the forecast period, with robust growth in total current value sales projected and most categories anticipated to expand in volume terms. The increasing perception of such products – particularly snack bars, fruit snacks and plain biscuits – as healthier and more nutritious alternatives to sugar and chocolate confectionery should help to boost consumption.
While the recent spike in domestic inflation has now largely subsided, it is anticipated Estonians will remain inclined to exercise greater caution in their discretionary spending decisions during the early years of the forecast period due to weakened purchasing power and continued global economic uncertainty. This should enable more affordably priced brands produced by Kalev and other domestic companies to strengthen their positions at the expense of rivals from major multinationals such as Mondelez.
Companies across sweet biscuits, snack bars and fruit snacks will continue to update their portfolios to keep pace with the growing demand for healthier alternatives among Estonians over the forecast period. Most notably, increasing concerns about obesity mean reduced sugar and sugar-free options are expected to become more widely available.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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