PROSPECTS AND OPPORTUNITIES
Rising health awareness and busier lifestyles will remain key demand drivers
Sweet biscuits, snack bars and fruit snacks looks set to perform reasonably well over the forecast period, with robust growth in total current value sales projected and most categories anticipated to expand in volume terms. The increasing perception of such products – particularly snack bars, fruit snacks and plain biscuits – as healthier and more nutritious alternatives to sugar and chocolate confectionery should help to boost consumption.
Cheaper local brands and private label lines expected to gain ground
While the recent spike in domestic inflation has now largely subsided, it is anticipated Estonians will remain inclined to exercise greater caution in their discretionary spending decisions during the early years of the forecast period due to weakened purchasing power and continued global economic uncertainty. This should enable more affordably priced brands produced by Kalev and other domestic companies to strengthen their positions at the expense of rivals from major multinationals such as Mondelez.
Healthy alternatives likely to be a focal point for innovation
Companies across sweet biscuits, snack bars and fruit snacks will continue to update their portfolios to keep pace with the growing demand for healthier alternatives among Estonians over the forecast period. Most notably, increasing concerns about obesity mean reduced sugar and sugar-free options are expected to become more widely available.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia - Category analysis
KEY DATA FINDINGS
Demand improves slightly despite sustained pricing pressures
Mondelez retains overall lead but loses ground
Supermarkets remains the leading distribution channel
Rising health awareness and busier lifestyles will remain key demand drivers
Cheaper local brands and private label lines expected to gain ground
Healthy alternatives likely to be a focal point for innovation
Snacks in Estonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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