PROSPECTS AND OPPORTUNITIES
Opportunities and challenges to shape category evolution
Over the forecast period, sweet biscuits, snack bars and fruit snacks are all expected to continue to evolve amidst drivers of both opportunities and challenges. Growth opportunities are set to be supported by ongoing innovation, particularly in dynamic categories like filled biscuits and via private label offerings, which cater to both value for money-conscious and premium-seeking consumers.
Strong innovation to update players’ portfolios in line with key trends
Over the forecast period, sweet biscuits is expected to see a surge in innovation in South Africa, with manufacturers responding to shifting consumer preferences, affordability pressures and rising input costs, such as for sugar, flour, and cocoa. One standout trend is the introduction of indulgence flavour combinations, such as the launch of CHUNKIES Caramel Popcorn Cookies, which is promoted as blending sweet and savoury elements in a novel format, alongside creative add-ins, such as Woolworths’s incorporation of Fantastical’s popular speckled eggs into a biscuit form.
Food labelling changes to impact manufacturers and consumers
Sweet biscuits, snack bars and fruit snacks are also covered by the proposed amendments to food labelling regulations in South Africa. While they remain under consideration, new regulations will have a big impact on particularly high in sugar, saturated fats and sodium products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa - Category analysis
KEY DATA FINDINGS
Value for money positioning helps filled biscuits drive retail volume and value growth in 2025
National Brands leverages brand heritage, innovation and a wide offer to stay ahead of the field
Supermarkets fit well with local consumers’ shopping needs and preferences
Opportunities and challenges to shape category evolution
Strong innovation to update players’ portfolios in line with key trends
Food labelling changes to impact manufacturers and consumers
Snacks in South Africa - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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