PROSPECTS AND OPPORTUNITIES
Steady growth expected, driven by health trends and portion-control innovations
Sales of sweet biscuits, snack bars, and fruit snacks are expected to increase in value over the forecast period, while volume is anticipated to remain flat or show slight growth, primarily driven by the continued expansion of dried fruit and snack bars. This growth reflects Bulgarians’ rising health consciousness and the growing trend towards reduced- and free-from-sugar products.
Innovations are expected to emphasise health, wellness and functionality
Across the forecast period, most product innovations are expected to focus on functional and healthier options, such as the inclusion of proteins, collagen, and sugar-free or naturally wholesome ingredients. The increased use of dried fruit pieces instead of chocolate will help to maintain affordable prices while adding a nutritious element without compromising flavour.
Sustainability is set to gain momentum while organic products gain more space on shelves
Sustainability is becoming increasingly important in the production of sweet biscuits, snack bars, and fruit snacks, influencing everything from ingredient sourcing to packaging and transportation. Organic products are expected to grow in popularity, albeit from a relatively small volume base.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Category analysis
KEY DATA FINDINGS
Value growth is driven by protein/energy bars while retail prices remain high
Prestige-96 OOD leads in 2025, while Mondelez Bulgaria AD and Nuhealth AD gain ground
Supermarkets leads distribution in 2025, while health and beauty specialists and retail e-commerce record growth
Steady growth expected, driven by health trends and portion-control innovations
Innovations are expected to emphasise health, wellness and functionality
Sustainability is set to gain momentum while organic products gain more space on shelves
Snacks in Bulgaria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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