PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain stable
Sweet biscuits, snack bars and fruit snacks is expected to see overall retail volume and current value sales increase steadily throughout the forecast period. The category will remain comparatively well insulated from the cost-of-living crisis, as these kinds of products have traditionally had a strong value-for-money appeal and should continue to be widely perceived as affordable despite further price hikes and falling purchasing power.
Health and wellness trend will continue to gain momentum
The influence of the health and wellness trend will become more visible in sweet biscuits, snack bars and fruit snacks over the forecast period. In particular, products that are lower in sugar, fat and salt are set to gain ground, as Turks are increasingly cognisant that a high intake of these substances can put them at greater risk of obesity and related chronic illnesses.
Gluten free varieties set to become more widely available and popular
The penetration of gluten free options is expected to rise in sweet biscuits, snack bars and fruit snacks over the forecast period. Following successful lobbying efforts by the Turkish Coeliac Association, since 2024 large grocery retailers chains have been legally required to stock gluten free varieties in multiple packaged food categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey - Category analysis
KEY DATA FINDINGS
Home snacking trend and rising health awareness help to boost sales
Pladis retains overall lead in value terms
Discounters and supermarkets remain the top distribution channels
Overall demand expected to remain stable
Health and wellness trend will continue to gain momentum
Gluten free varieties set to become more widely available and popular
Snacks in Turkey - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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