Sweet biscuits, snack bars and fruit snacks is expected to see overall retail volume and current value sales increase steadily throughout the forecast period. The category will remain comparatively well insulated from the cost-of-living crisis, as these kinds of products have traditionally had a strong value-for-money appeal and should continue to be widely perceived as affordable despite further price hikes and falling purchasing power.
The influence of the health and wellness trend will become more visible in sweet biscuits, snack bars and fruit snacks over the forecast period. In particular, products that are lower in sugar, fat and salt are set to gain ground, as Turks are increasingly cognisant that a high intake of these substances can put them at greater risk of obesity and related chronic illnesses.
The penetration of gluten free options is expected to rise in sweet biscuits, snack bars and fruit snacks over the forecast period. Following successful lobbying efforts by the Turkish Coeliac Association, since 2024 large grocery retailers chains have been legally required to stock gluten free varieties in multiple packaged food categories.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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