Sales of sweet biscuits, snack bars and fruit snacks are expected to rise in volume and value terms over the forecast period. This positive result will be in line with population growth and sustained demand for affordable snacks.
Over the forecast period, economic improvement is expected to encourage companies to intensify their focus on innovation, particularly through the expansion of brand portfolios offering higher-quality products. While manufacturers were previously compelled to prioritise smaller pack sizes in response to a challenging economic climate, an improved economic outlook is likely to support a return to the development of value-added, premium offerings.
Growing health consciousness among Nigerian consumers is expected to drive increased focus on the use of ingredients in sweet biscuits, that offer added nutritional value, such as milk and fruit. These ingredients are particularly appealing to parents, whose children represent a key consumer group for sweet biscuits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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