PROSPECTS AND OPPORTUNITIES
Demand for will be driven by the rise of young and middle-class consumers
Sales of sweet biscuits, snack bars and fruit snacks are expected to rise in volume and value terms over the forecast period. This positive result will be in line with population growth and sustained demand for affordable snacks.
Economic recovery should boost product innovation and distribution efficiency
Over the forecast period, economic improvement is expected to encourage companies to intensify their focus on innovation, particularly through the expansion of brand portfolios offering higher-quality products. While manufacturers were previously compelled to prioritise smaller pack sizes in response to a challenging economic climate, an improved economic outlook is likely to support a return to the development of value-added, premium offerings.
Health trends are expected to drive product innovation across the forecast period
Growing health consciousness among Nigerian consumers is expected to drive increased focus on the use of ingredients in sweet biscuits, that offer added nutritional value, such as milk and fruit. These ingredients are particularly appealing to parents, whose children represent a key consumer group for sweet biscuits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria - Category analysis
KEY DATA FINDINGS
Sweet biscuits lead growth amid inflation and changing consumer behaviour
OK Foods Nigeria retains its lead while Pladis Foods Nigeria records the strongest uplift in share
Small local grocers remain dominant while supermarkets gain ground
Demand for will be driven by the rise of young and middle-class consumers
Economic recovery should boost product innovation and distribution efficiency
Health trends are expected to drive product innovation across the forecast period
Snacks in Nigeria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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