PROSPECTS AND OPPORTUNITIES
Healthier snacks set to outperform as consumer awareness grows
Sales of sweet biscuits, snack bars and fruit snacks are expected to rise over the forecast period overall, supported by a more favourable economic environment and increasing consumer awareness around nutrition. Following the recovery from the 2024 downturn, inflation is expected to continue decelerating, while rising GDP and improved purchasing power will enable a gradual rebound in both volume and value terms.
Innovation opportunities expand as stability returns to the business landscape
Argentina’s cyclical economy has historically posed challenges to manufacturers seeking to invest in value-added innovation. However, over the forecast period, the stabilisation of macroeconomic conditions is expected to open space for longer-term planning and investment.
Labelling legislation restricts promotions but has limited impact on demand
Argentina’s labelling law, implemented in 2022, requires products with high levels of sugar, sodium, fats or calories to feature a black octagon warning on their packaging. While this regulatory measure was intended to discourage consumption of less nutritious products, its actual impact on sales has been minimal – largely because biscuits and snack bars were already perceived as indulgent rather than health-focused.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina - Category analysis
KEY DATA FINDINGS
Sweet biscuits recover faster than snack bars and fruit snacks after economic disruption
Bagley and Mondelez dominate sweet biscuits while snack bar players lose ground
Distribution split between large retailers and small grocers as pricing pressures shift dynamics
Healthier snacks set to outperform as consumer awareness grows
Innovation opportunities expand as stability returns to the business landscape
Labelling legislation restricts promotions but has limited impact on demand
Snacks in Argentina - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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