Sweet biscuits, snack bars and fruit snacks in Indonesia is forecast to experience robust growth, with retail sales expected to rise at a current value CAGR of 6% (2025 constant value CAGR of 3%) over the forecast period to 2030, reaching IDR50.2 trillion.
In Indonesia, social media and influencer culture have become significant drivers of consumer behaviour, particularly among Gen Z and Gen Alpha. Manufacturers have increasingly leveraged these platforms to promote sweet biscuits, snack bars and fruit snacks with added value, often at higher price points to secure better profit margins.
By 2025, health and wellness had not yet become a mainstream sales driver in sweet biscuits, snack bars and fruit snacks in Indonesia; however, early signs of a shift are evident. This trend is primarily observed among affluent consumers, especially those aged 40 and over, who are increasingly seeking products with health-related benefits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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