PROSPECTS AND OPPORTUNITIES
Robust growth anticipated by catering to all consumer groups
Sweet biscuits, snack bars and fruit snacks in Indonesia is forecast to experience robust growth, with retail sales expected to rise at a current value CAGR of 6% (2025 constant value CAGR of 3%) over the forecast period to 2030, reaching IDR50.2 trillion.
The need to successfully combine packaging, partnerships, and product launches
In Indonesia, social media and influencer culture have become significant drivers of consumer behaviour, particularly among Gen Z and Gen Alpha. Manufacturers have increasingly leveraged these platforms to promote sweet biscuits, snack bars and fruit snacks with added value, often at higher price points to secure better profit margins.
Premium and health-related products set to be increasingly relevant
By 2025, health and wellness had not yet become a mainstream sales driver in sweet biscuits, snack bars and fruit snacks in Indonesia; however, early signs of a shift are evident. This trend is primarily observed among affluent consumers, especially those aged 40 and over, who are increasingly seeking products with health-related benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia - Category analysis
KEY DATA FINDINGS
Wafers drives dynamism thanks to launches and social media activity
Mayora extends its lead, but URC Indonesia sees dynamism from a low base
Although small local grocers maintains its dominance, other distribution channels are taking share
Robust growth anticipated by catering to all consumer groups
The need to successfully combine packaging, partnerships, and product launches
Premium and health-related products set to be increasingly relevant
Snacks in Indonesia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!