The market for sweet biscuits, snack bars, and fruit snacks is projected to experience healthy growth in both volume and current value terms over the forecast period, with snack bars expected to lead the way. Driven by urbanisation and a growing demand for convenient, on-the-go options, snack bars are gaining popularity among health-conscious consumers, gym-goers, and busy professionals as a nutritious and energy-boosting alternative to traditional snacks.
E-commerce platforms such as Daraz, Foodpanda, GrocerApp, and Krave Mart have significantly improved consumer access to sweet biscuits, snack bars, and fruit snacks across both urban and rural areas, eliminating the need to visit physical stores. At the same time, the convenience of home delivery has encouraged impulse purchases, with quick-commerce services like Pandamart and Krave Mart promising delivery within 30 minutes.
Rising demand for healthier snacks will continue as a key trend Pakistan’s sweet biscuits, snack bars, and fruit snacks market, with consumers - especially urban millennials, fitness enthusiasts, and professionals - increasingly prioritising nutrition over traditional sugary treats. Products like wholegrain biscuits, granola bars, nut- and fruit-based snacks are gaining popularity, due to their perceived health benefits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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