PROSPECTS AND OPPORTUNITIES
Snack bars offer high potential, as consumers shift to healthier snacking habits
The market for sweet biscuits, snack bars, and fruit snacks is projected to experience healthy growth in both volume and current value terms over the forecast period, with snack bars expected to lead the way. Driven by urbanisation and a growing demand for convenient, on-the-go options, snack bars are gaining popularity among health-conscious consumers, gym-goers, and busy professionals as a nutritious and energy-boosting alternative to traditional snacks.
Rise of e-commerce will accelerate sales
E-commerce platforms such as Daraz, Foodpanda, GrocerApp, and Krave Mart have significantly improved consumer access to sweet biscuits, snack bars, and fruit snacks across both urban and rural areas, eliminating the need to visit physical stores. At the same time, the convenience of home delivery has encouraged impulse purchases, with quick-commerce services like Pandamart and Krave Mart promising delivery within 30 minutes.
Rising demand for health-driven snacking
Rising demand for healthier snacks will continue as a key trend Pakistan’s sweet biscuits, snack bars, and fruit snacks market, with consumers - especially urban millennials, fitness enthusiasts, and professionals - increasingly prioritising nutrition over traditional sugary treats. Products like wholegrain biscuits, granola bars, nut- and fruit-based snacks are gaining popularity, due to their perceived health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan - Category analysis
KEY DATA FINDINGS
Continued growth amid rising marketing investment
English Biscuit Manufacturers leads sales
Modern retail formats gain traction
Snack bars offer high potential, as consumers shift to healthier snacking habits
Rise of e-commerce will accelerate sales
Rising demand for health-driven snacking
Snacks in Pakistan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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