PROSPECTS AND OPPORTUNITIES
Cider/perry set to face competition, however, sales will be supported by global brands and local craft producers
In addition to the broader factors limiting growth in the alcoholic drinks, including health-conscious consumption habits, minimum unit pricing, and cost-of-living pressures, cider/perry faces specific challenges from increasing competition with RTD beverages and beer.
Sustainability and heritage are set to drive sales of cider over the forecast period
Cider will continue to be perceived as a traditional alcoholic beverage in Ireland, and this strong sense of heritage will play a pivotal role in sustaining its consumer appeal and market performance. As such, cider’s historical roots and local identity will help maintain its relevance amid growing competition.
Flavour variants are expected to offer growth opportunities for cider/perry brands
Cider is not expected to become highly active in innovation across the forecast period, an ongoing factor that will continue to constrain overall performance. However, some new product developments will likely emerge, with line extensions remaining a common approach among established brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Ireland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Ireland - Category analysis
KEY DATA FINDINGS
Cider/perry sales struggle amid seasonal challenges and rising competition from RTDs
Bulmers Ltd retains its lead amid rising competition and local innovation
Cider maintains a strong presence in supermarkets, while the on-trade outperforms off-trade
Cider/perry set to face competition, however, sales will be supported by global brands and local craft producers
Sustainability and heritage are set to drive sales of cider over the forecast period
Flavour variants are expected to offer growth opportunities for cider/perry brands
Alcoholic Drinks in Ireland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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