Sales of cider/perry are expected to rise, recording a double-digit volume increase during the forecast period overall. The recovery is set to align with the recovery in the economy.
Cider/perry is expected to benefit from the growth of Nigeria’s younger adults, especially the female population, engaged in professional employment. This demographic is set to increasingly seek lower-alcohol drinks with fruity flavour profiles, characteristics that align closely with what cider/perry offers.
With only three brands active in the cider category in 2024, and one of them, Anno 69, having exited the market due to availability challenges, there is significant scope to expand the range of cider brands over the forecast period. As economic conditions improve, premium offerings such as Anno 69 are well positioned to re-enter the market, particularly with the introduction of innovative products and a broader variety of flavours beyond the traditional apple profile.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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