PROSPECTS AND OPPORTUNITIES
Economic recovery and changing consumer trends are set to boost sales of cider/perry
Sales of cider/perry are expected to rise, recording a double-digit volume increase during the forecast period overall. The recovery is set to align with the recovery in the economy.
Cider/perry sales set to gain from rising demand among younger professional women
Cider/perry is expected to benefit from the growth of Nigeria’s younger adults, especially the female population, engaged in professional employment. This demographic is set to increasingly seek lower-alcohol drinks with fruity flavour profiles, characteristics that align closely with what cider/perry offers.
Cider/perry has potential for expansion as brands competition and innovations increase
With only three brands active in the cider category in 2024, and one of them, Anno 69, having exited the market due to availability challenges, there is significant scope to expand the range of cider brands over the forecast period. As economic conditions improve, premium offerings such as Anno 69 are well positioned to re-enter the market, particularly with the introduction of innovative products and a broader variety of flavours beyond the traditional apple profile.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Nigeria?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Nigeria - Category analysis
KEY DATA FINDINGS
Economic downturn and import challenges drive a decline in cider/perry sales
Nigerian Breweries Plc leads, offering key brands Hunter’s and Savanna
Supermarkets rise in cider/perry distribution as food/drink/tobacco specialists lose ground
Economic recovery and changing consumer trends are set to boost sales of cider/perry
Cider/perry sales set to gain from rising demand among younger professional women
Cider/perry has potential for expansion as brands competition and innovations increase
Alcoholic Drinks in Nigeria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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