PROSPECTS AND OPPORTUNITIES
Cider will continue to face decline in the coming years
Cider in Belgium is expected to continue declining in volume over the forecast period. Traditional-style cider will suffer as its outdated image and lack of innovation limit its ability to compete with more dynamic alcoholic drinks.
Focus on convenience necessary the future of the category
The main trend in cider over the forecast period will be the ongoing shift towards convenience and non-alcoholic options. Consumers increasingly prefer canned formats, which are easier to transport and better suited for on-the-go consumption.
Lack of innovation will hasten decline
No significant innovation is anticipated in the category over the forecast period, which will compound its decline. Traditional-style cider continues to suffer from an outdated image and a lack of product development, rendering it less relevant as consumers seek novelty and differentiation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Belgium?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Belgium - Category analysis
KEY DATA FINDINGS
Cider sees decline in 2024 as innovation stalls
Stassen retains the lead in a challenging climate
Supermarkets represents the largest portion of sales of cider in distribution terms
Cider will continue to face decline in the coming years
Focus on convenience necessary the future of the category
Lack of innovation will hasten decline
Alcoholic Drinks in Belgium - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban.
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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