PROSPECTS AND OPPORTUNITIES
Regular cider is expected to witness robust growth in 2025
Compared with other alcoholic drinks categories, overall sales of cider/perry are still relatively low in China. However, thanks to the increasing demand for lower alcohol beverages, cider/perry is expected to maintain double-digit total volume and current value growth rates in China in the forecast period.
Retail e-commerce will continue to be the driving force in growth
With leading brands already making gains from retail e-commerce, to boost visibility and reach among young adults, this channel will become more widely embraced in the upcoming years. Domestic brands are emerging in cider/perry by focusing on the e-commerce channel, such as Shan Cheng Niang Zao.
Artistic design and creative flavours drive innovation in the cider category
Innovation will centre on more creative flavours and artistic design over the forecast period, as brands seek to attract the all-important young adult demographic. Overall, the sparkling taste and low alcohol positioning makes cider an appealing offering to the younger generation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in China?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in China?
- How are products distributed in China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in China - Category analysis
KEY DATA FINDINGS
Surge in cider/perry due to flavour appeal and emerging brands
Somersby’s marketing strategies propel category growth
Convenience retailers lead cider distribution in 2024
Regular cider is expected to witness robust growth in 2025
Retail e-commerce will continue to be the driving force in growth
Artistic design and creative flavours drive innovation in the cider category
Alcoholic Drinks in China - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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