Competitive Landscape
Ramseier Suisse Maintains Leadership as Modern Tastes Reshape Preferences
Cider/perry in Switzerland remains moderately concentrated, with the top two companies, Ramseier Suisse AG and Mosterei Möhl AG, accounting for total volume shares of 26% and 22%, respectively, in 2025, indicating that nearly half the market is held by leading domestic players.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Switzerland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Switzerland - Category analysis
Key Data Insights
Cider/Perry Summary
Cider Attracts Younger Consumers of Drinking Age with Bold Flavour Launches
Incider Expands Flavour Range to Drive Engagement
Modern Brands Shift Consumer Preferences Towards Lighter Choices
Urban Events and Modern Pubs Drive Demand for New Flavours
Ramseier Suisse Maintains Leadership as Modern Tastes Reshape Preferences
Supermarkets Maintain Dominance with Broad Assortment
Alfies and Q-Commerce Operators Drive Online Sales Acceleration
Alcoholic Drinks in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Heineken Introduces Ittinger Gold to Appeal to Young Adults Seeking Lighter Options
La Vigneronne Captures Premium Drinkers with Inclusive Non-Alcoholic Wine
Young Adults Reduce Routine Drinking, Boosting Non-Alcoholic Innovation
Spirit-Based Rtds Attract New Drinkers through Flavour Variety
Feldschlösschen Resists Share Loss as Independents Gain Traction
Regional Breweries Attract Younger Drinkers with Local Authenticity
Supermarkets Maintain Dominance as E-Commerce Benefits From Urban Demand
Discounters Attract Value Seekers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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