PROSPECTS AND OPPORTUNITIES
Positive outlook for cider/perry
Sales of cider/perry are expected to continue growing over the forecast period in on- and off-trade volume terms. Although sales of cider/perry will likely remain focused largely on regular cider it is possible that non alcoholic cider/perry will be able to establish a more relevant role in the market given the increasing interest in non-alcoholic alternatives across alcoholic drinks.
A great harvest in 2024 builds the foundations for a strong year for domestic cider
In 2024, Ramseier Suisse AG, the largest cider fruit processor in Switzerland, recorded an exceptionally good fruit harvest. The wet and mild summer led to a large harvest but also a lower sugar content than in previous years.
New flavour variants could help to expand the market
Swiss manufacturers are already remarkably creative in their marketing and have ensured that consumers have a wide choice of brands, which is rounded off by the well-known, multinational brands. At the end of the review period, however, domestic producers were still very much committed to purist apple cider with no other added flavours, and this also characterised the product ranges found in the retail channel, with even the multinational brands being noticeably cautious in this respect.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Switzerland?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Switzerland - Category analysis
KEY DATA FINDINGS
Cider/perry still able to attract new consumers thanks to ongoing investment
Market leader Ramseier Suisse loses ground to international rivals
Supermarkets lead retail distribution while on-trade sales thrive
Positive outlook for cider/perry
A great harvest in 2024 builds the foundations for a strong year for domestic cider
New flavour variants could help to expand the market
Alcoholic Drinks in Switzerland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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