PROSPECTS AND OPPORTUNITIES
Cider/perry to target new consumers by following cocktails trends and competing against RTDs
Cider/perry sales are expected to rise steadily over the forecast period. With one of the lowest rates of per capita consumption in Western Europe, cider/perry has potential to extend its consumer base.
Product attributes from other drink categories to be embraced in cider/perry
The trend towards hybrid drinks should intensify in the upcoming years, with manufacturers expected to use ingredients and production methods from other categories to create new taste experiences. Such developments could give cider a more premium image and target new consumption occasions, including the promotion of cider consumption with meals through special food pairings.
Premumisation trend set to continue and may be influenced by new legal framework
Even as consumption of cider/perry remains subdued, due to the moderation of alcohol consumption among young adults, value sales growth offers stronger prospects. Premiumisation of both German and international brands will support value growth, using similar attributes to craft drinks, the use of local provenance, or natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Germany?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Germany - Category analysis
KEY DATA FINDINGS
Growing product diversification helps cider/perry reach a wider audience
Two largest international players dominate but local brands gain share
Discounters remain a minor distribution channel despite making gains
Cider/perry to target new consumers by following cocktails trends and competing against RTDs
Product attributes from other drink categories to be embraced in cider/perry
Premumisation trend set to continue and may be influenced by new legal framework
Alcoholic Drinks in Germany - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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