Cider/perry sales are expected to rise steadily over the forecast period. With one of the lowest rates of per capita consumption in Western Europe, cider/perry has potential to extend its consumer base.
The trend towards hybrid drinks should intensify in the upcoming years, with manufacturers expected to use ingredients and production methods from other categories to create new taste experiences. Such developments could give cider a more premium image and target new consumption occasions, including the promotion of cider consumption with meals through special food pairings.
Even as consumption of cider/perry remains subdued, due to the moderation of alcohol consumption among young adults, value sales growth offers stronger prospects. Premiumisation of both German and international brands will support value growth, using similar attributes to craft drinks, the use of local provenance, or natural ingredients.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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