PROSPECTS AND OPPORTUNITIES
Cider sales are not expected to recover
While sales of cider/perry have shown resilience over the review period, the declining trend is expected to continue over the forecast period. Any future expansion would largely require broader availability, year-round marketing, and product innovation to reposition the category beyond its traditional holiday niche.
Expanding wine culture will dampen cider’s future prospects
Over the forecast period, the rising consumer interest in still light and sparkling wines is expected to sustain strong growth in the wine category. This momentum will be driven by a broader selection of products across diverse price points and the continuous emergence of new brands, making wine more accessible and appealing.
Limited growth in cider category will restrict innovation
As of 2024, cider sales in Mexico will remain highly concentrated, with Valle Redondo SA de CV continuing to dominate the category. The company offers three regular cider brands—Campanario, Valle Redondo, and Santa Claus—alongside its non-alcoholic option, Frutté.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Mexico?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Mexico - Category analysis
KEY DATA FINDINGS
Cider/perry loses further ground in competitive battleground
Valle Redondo remains the leading player in cider/perry
Retailers limit promotional offers to a few months each year
Cider sales are not expected to recover
Expanding wine culture will dampen cider’s future prospects
Limited growth in cider category will restrict innovation
Alcoholic Drinks in Mexico - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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