Competitive Landscape
Carlsberg Croatia Strengthens Lead through Innovation and Scale
Cider/perry in Croatia is highly concentrated, with Carlsberg Croatia holding a 71% share of total volume in 2025 and Heineken Hrvatska at 29%. This marks an increase in concentration compared to 2020, when Carlsberg Croatia held 53% and Heineken Hrvatska 45%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Croatia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Croatia - Category analysis
Key Data Insights
Cider/Perry Summary
New Flavours Help to Sustain Growth
Flavour Innovation and Brand Concentration Drive Competitive Advantage
Flavour Launches and Mass Brands Sustain Robust Volume Gains
Somersby and Craft Brands Deepen Polarisation with New Experiences
Carlsberg Croatia Strengthens Lead through Innovation and Scale
Convenience Stores Channel Boosts Impulse Cider Sales with Urban Reach
Delivery Platforms Expand Access for Premium Ciders through E-Commerce
Alcoholic Drinks in Croatia - Industry Overview
2025 Developments
Key Data Insights
Badel 1862 Leverages Dual Strategy to Achieve Record Results
Rossi Distillery and Zdjelarevic Drive Heritage-Led Innovation for Growth
Tourism and Shifting Habits Reshape Demand for Authenticity and Value
Croatian Brewers and Distillers Drive Growth with Authenticity and Value
Domestic Producers Expand Portfolios to Capture Premium and Health Trends
Zagrebacka Pivovara, Heineken Hrvatska and Carlsberg Croatia Reinforce Dominance as Premiumisation and Local Brands Reshape Competition
Badel Strengthens Premium Wine Presence through Agrolaguna Acquisition
Supermarkets Strengthen Lead by Balancing Value and Premium
Retail E-Commerce Expands Slowly as Convenience Trumps Scale
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxaton and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Badel 1862 and Rossi Distillery Drive Premium and Heritage-Led Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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