PROSPECTS AND OPPORTUNITIES
Local ciders increasingly popular
Cider/perry will register moderate volume growth over the forecast period. Locally flavoured ciders will perform well, as producers focus on incorporating local fruits to create unique offerings.
Imported premium ciders also poised for growth
There will continue to be demand for premium ciders, driven by a growing middle class and urbanisation. Imported brands like Hunter’s and Savanna will continue to popular among affluent consumers who prioritise quality and exclusivity?.
Digital space and sustainability increasingly important
The online space will be increasingly important in terms of marketing and promotion. Digital engagement through platforms like Instagram and TikTok will play a bigger role.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Kenya?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Kenya?
- How are products distributed in Kenya?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Kenya - Category analysis
KEY DATA FINDINGS
Urban millennials drive growith in cider/perry
EABL closing the gap with company leaders
On-trade accounts for just over half of volume sales
Local ciders increasingly popular
Imported premium ciders also poised for growth
Digital space and sustainability increasingly important
Alcoholic Drinks in Kenya - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age.
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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