PROSPECTS AND OPPORTUNITIES
Category expected to grow but at a slower pace
Sales of cider/perry are expected to continue growing at a steady pace over the forecast period in total volume terms, but growth is expected to be slower compared to the review period. This is in part due to the increasing competition coming from spirit-based RTDs which offer a low alcohol content, a wider variety of flavours and also convenient formats.
Players may need to target new consumers and new consumption occasions
Cider/perry has an opportunity to explore the advantages of being already implemented in the fast-growing area of flavoured/fruited light alcoholic drinks. It has also has the potential to reach a younger target audience, who are usually more open to trying new flavours and adopting new product developments.
New developments expected in non alcoholic cider/perry
Despite the small size of non alcoholic cider/perry, more players, including private label, are expected to launch products and also additional flavours in this category over the forecast period. The focus on moderation and responsible drinking is expected to grow over the forecast period and this should create a new potential consumer base for non alcoholic cider/perry.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Portugal?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Portugal - Category analysis
KEY DATA FINDINGS
Cider/perry continues to benefit from the trend towards lighter alcholic drinks
Somersby leads but Bandida do Pomar gains share
Off trade remains the most relevant channel for cider sales
Category expected to grow but at a slower pace
Players may need to target new consumers and new consumption occasions
New developments expected in non alcoholic cider/perry
Alcoholic Drinks in Portugal - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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