Sales of cider/perry are expected to continue growing at a steady pace over the forecast period in total volume terms, but growth is expected to be slower compared to the review period. This is in part due to the increasing competition coming from spirit-based RTDs which offer a low alcohol content, a wider variety of flavours and also convenient formats.
Cider/perry has an opportunity to explore the advantages of being already implemented in the fast-growing area of flavoured/fruited light alcoholic drinks. It has also has the potential to reach a younger target audience, who are usually more open to trying new flavours and adopting new product developments.
Despite the small size of non alcoholic cider/perry, more players, including private label, are expected to launch products and also additional flavours in this category over the forecast period. The focus on moderation and responsible drinking is expected to grow over the forecast period and this should create a new potential consumer base for non alcoholic cider/perry.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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