PROSPECTS AND OPPORTUNITIES
Low consumer awareness of cider will be an issue to be addressed
Sales of cider/perry in Japan are expected to continue to slowly decline throughout the forecast period in total volume terms. The category faces a significant challenge due to low awareness of cider itself.
Cider should be a good match with the low alcohol trend
If awareness of cider can be raised, it should be able to benefit from the trend towards lower alcohol beverages, driven by rising health consciousness. The Ministry of Health, Labour and Welfare in Japan established its first "Guidelines for Drinking Alcohol with Health Consideration", officially announcing them in February 2024.
Craft cider/perry trend set to continue
The craft trend has been gaining momentum in beer and spirits, as there is growing demand amongst consumers for locally produced, more natural products. This trend is opening up opportunities for the development of craft cider/perry.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Japan?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Japan - Category analysis
KEY DATA FINDINGS
Decline continues for cider, but the consumer base has expanded
Nikka Whisky Distilling Co Ltd remains the leading player in cider/perry
Cider is less widely distributed than other alcoholic drinks; food/drink/tobacco specialists dominates
Low consumer awareness of cider will be an issue to be addressed
Cider should be a good match with the low alcohol trend
Craft cider/perry trend set to continue
Alcoholic Drinks in Japan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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