Sales of cider/perry in Japan are expected to continue to slowly decline throughout the forecast period in total volume terms. The category faces a significant challenge due to low awareness of cider itself.
If awareness of cider can be raised, it should be able to benefit from the trend towards lower alcohol beverages, driven by rising health consciousness. The Ministry of Health, Labour and Welfare in Japan established its first "Guidelines for Drinking Alcohol with Health Consideration", officially announcing them in February 2024.
The craft trend has been gaining momentum in beer and spirits, as there is growing demand amongst consumers for locally produced, more natural products. This trend is opening up opportunities for the development of craft cider/perry.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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