Sales of cider/perry are expected to post a marginal decline in 2025 in total volume terms, with negative numbers throughout the rest of the forecast period. Several factors are contributing to the uncertain outlook for cider/perry in the UK.
Though the overall category faces decline, innovation and development will attract new consumers and spur greater interest in those demanding alternative options. Non alcoholic cider is still relatively small and will be home to substantial product innovation during the forecast period.
New product development in cider will also arise from innovation in flavours. Original and unusual flavours are often launched in limited-edition lines, which tend to attract younger adults such as Gen Z who are curious about new and original recipes.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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