PROSPECTS AND OPPORTUNITIES
Modest recovery supported by non-alcoholic cider and flavour innovation
Cider sales are forecast to see a modest recovery as the category stabilises after recent declines. Growth will be underpinned by flagship brands launching new flavours and limited-edition variants to sustain consumer interest.
Sustainability shaping packaging and positioning
Sustainability is emerging as a defining feature of cider in Sweden, shaping packaging decisions and brand positioning. Producers are adopting lighter bottles, recyclable cans, and reduced plastic use to lower transport emissions and meet rising consumer expectations.
Innovation in flavours and local sourcing to attract new consumers
Flavour innovation will remain central to cider’s future performance. Producers are expanding ranges with mixed fruit blends, seasonal flavours, and botanically inspired variants to meet demand for novelty and premium taste experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Sweden?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Sweden - Category analysis
KEY DATA FINDINGS
Cider struggles as moderation and price sensitivity weigh on demand
Kopparbergs retains leadership through innovation and diversification
Distribution led by Systembolaget, with e-commerce expanding
Modest recovery supported by non-alcoholic cider and flavour innovation
Sustainability shaping packaging and positioning
Innovation in flavours and local sourcing to attract new consumers
Alcoholic Drinks in Sweden - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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