PROSPECTS AND OPPORTUNITIES
Continued growth despite obstacles
Cider/perry is set to see further modest growth over the forecast period. Growth will be supported by the fact that cider is less expensive than wine or spirits in Sweden, primarily due to lower alcohol taxes resulting in lower unit prices.
Potential in non/low alcohol and premium segments
No and low alcohol cider/perry variants are set to see rising demand in the forecast period, with the consumption of such products being seen as fashionable amongst younger generations between the ages of 18 and 35. As in other categories, sales of non-alcoholic variants will be supported by the ongoing rise in consumer health consciousness.
On-trade channel key to category development
The on-trade channel is set to push sales of cider/perry forward during the forecast period. On-trade sales are particularly important to cider/perry because it is a seasonal beverage and summers, when people are more inclined to socialise away from home in on-trade outlets, are generally getting warmer.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Sweden?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Sweden - Category analysis
KEY DATA FINDINGS
Cider/perry suffers from limited offer
Upmarket potential
Dynamism in non-alcoholic segment
Continued growth despite obstacles
Potential in non/low alcohol and premium segments
On-trade channel key to category development
Alcoholic Drinks in Sweden - Industry Overview
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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