PROSPECTS AND OPPORTUNITIES
Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
Total volume sales of cider and perry in Indonesia are forecast to rise at a CAGR of 7% over the forecast period, reaching 645,000 litres by 2029. Growth is anticipated due to the increasing popularity of craft beverages and growing consumer interest in diverse and novel drinking experiences.
Lifestyle positioning and targeted engagement
In the coming years, cider/perry in Indonesia is expected to witness significant growth, driven by evolving consumer preferences and innovative marketing strategies. Albens, the leading brand, is set to capitalise on the rising trend of active lifestyles by continuing to positioning its cider as a refreshing post-sport beverage.
Flavour innovation and expansion of consumption occasions will be important
In the review period, Albens introduced a mango and apple variant to reflect Indonesians’ desire for a tropical fruit profile, aiming to appeal to consumers seeking a refreshing alternative to beer or spirits. While this move represented a step towards diversification, the brand’s flavour range remains limited compared to more dynamic categories like RTDs and soju, which offer a broader variety and stronger cultural resonance.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Indonesia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Indonesia - Category analysis
KEY DATA FINDINGS
Cider/perry struggles with waning consumer interest from a low base
Indosarnia PT maintains its dominance in a challenged category
Food/drink/tobacco specialists is the key distribution channel for cider/perry
Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
Lifestyle positioning and targeted engagement
Flavour innovation and expansion of consumption occasions will be important
Alcoholic Drinks in Indonesia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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