PROSPECTS AND OPPORTUNITIES
Volume sales of cider/perry to remain low over the forecast period
Over the forecast period, cider/perry offers limited potential for strong volume growth. Beer and spirits will remain as the two major alcoholic drinks categories offered by most local retailers, while RTDs is likely to continue to expand, leaving limited room for cider/perry.
Premium segment to remain major focus for cider brands
Due to an ongoing focus by cider brands to focus on attracting more affluent consumers, an increasing number of players will likely position themselves as alternatives to sparkling wine rather than RTDs and beer.
Clarifying origin of ingredients and production methods to become increasingly common
The fact that cider is an apple-based drink could present opportunities in Brazil, especially when considering that the country’s southern region is an important apple-producing hub. Towards the end of the review period, the prices of some fruits faced strong increases due to environmental and production issues that have been impacting Brazil as well as other regions in the world.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Brazil?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Brazil - Category analysis
KEY DATA FINDINGS
Cider/perry’s reach remains limited in Brazil
Premium segment is the target of most emerging cider brands
Increasing focus on natural aspect and origin of ingredients
Volume sales of cider/perry to remain low over the forecast period
Premium segment to remain major focus for cider brands
Clarifying origin of ingredients and production methods to become increasingly common
Alcoholic Drinks in Brazil - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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