Competitive Landscape
Heineken Vietnam Brewery Leverages First-Mover Advantage to Sustain Leadership
Cider/perry in Vietnam remains highly concentrated in 2025. Heineken Vietnam Brewery Co Ltd continues to hold a leading position, but its off-trade volume share decreased from 94% in 2020 to 56% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Vietnam?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Vietnam - Category analysis
Key Data Insights
Cider/Perry Summary
Strongbow Aligns with Urban Youth Lifestyles to Drive Growth
Regular Cider/Perry Dominates as Low-Alcohol Options Attract Mindful Drinkers
Heineken Vietnam Champions Experiential Marketing to Capture Gen Z
Strongbow and Somersby Attract Urban Youth with Premium Positioning
Tax Hikes and Health Trends Drive Nolo Innovation among Leading Brands
Soju Promotions and K-Pop Influence Challenge Cider’S Youth Appeal
Heineken Vietnam Brewery Leverages First-Mover Advantage to Sustain Leadership
Small Local Grocers Maintain Dominance as Modern Trade Gains Ground
Retail E-Commerce Platforms Accelerate Access for Key Brands
Alcoholic Drinks in Vietnam - Industry Overview
2025 Developments
Key Data Insights
Premium and Value Choices Polarise Consumer Spending
Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
Small Local Grocers Maintain Lead Amid Modern Trade Expansion
Modern Trade and Promotions Reshape Consumer Purchasing Patterns
Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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