PROSPECTS AND OPPORTUNITIES
Positive outlook for cider/perry
Sales of cider and perry are expected to recover over the forecast period, as the impact of adverse economic conditions and rising prices on consumer purchasing power begins to ease. The local production of Strongbow - the leading brand in the category - by Heineken Romania will further support this recovery.
Beer manufacturers will continue to lead
As cider/perry remains a highly seasonal product with consumption mostly limited to younger consumers, the forecast period is unlikely to see the entry of any major new manufacturers or brands. As a result, the category will continue to be led by the beer manufacturers Heineken Romania SA, Zarea SA, and United Romanian Breweries Bereprod SRL.
Rising demand for refreshing beverages like cider with warmer climate
The warmer climate seen in recent years is expected to continue in Romania, bringing longer warm periods with higher temperatures during the year. Consequently, the demand for refreshing beverages like cider should increase and manufacturers may respond with efforts to raise the profile of cider/perry in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Romania?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Romania - Category analysis
KEY DATA FINDINGS
Price increases and high cost of living impact cider/perry in 2024
Heineken Romania leads, supported by its strong distribution network and a solid on-trade presence
Little product awareness and limited availability
Positive outlook for cider/perry
Beer manufacturers will continue to lead
Rising demand for refreshing beverages like cider with warmer climate
Alcoholic Drinks in Romania - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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