Sales of cider and perry are expected to recover over the forecast period, as the impact of adverse economic conditions and rising prices on consumer purchasing power begins to ease. The local production of Strongbow - the leading brand in the category - by Heineken Romania will further support this recovery.
As cider/perry remains a highly seasonal product with consumption mostly limited to younger consumers, the forecast period is unlikely to see the entry of any major new manufacturers or brands. As a result, the category will continue to be led by the beer manufacturers Heineken Romania SA, Zarea SA, and United Romanian Breweries Bereprod SRL.
The warmer climate seen in recent years is expected to continue in Romania, bringing longer warm periods with higher temperatures during the year. Consequently, the demand for refreshing beverages like cider should increase and manufacturers may respond with efforts to raise the profile of cider/perry in the country.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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