PROSPECTS AND OPPORTUNITIES
Development will hinge on strong marketing and promotional investment
Despite anticipated volume growth over the forecast period, cider/perry will remain the smallest category within the overall alcoholic drinks market, and as such, these offerings are generally overlooked it when Guatemalan consumers are choosing an alcoholic beverage. Cider/perry faces strong competition from other low-alcohol beverages, especially beer, which benefits from significant marketing investment and widespread consumer familiarity.
Artisanal producers are gaining visibility
Although cider/perry has gained some popularity in Guatemala in recent years - particularly among younger consumers - it remains a low-volume category, and its leading brands are generally perceived as lower in quality compared to those in more developed markets. However, a number of artisanal producers have begun crafting cider using locally grown apples and other native fruits, gradually bringing more diversity to the market.
Zapote cider offers growth potential
Despite a limited impact in terms of volume, El Zapote Brewing Company entered the cider market in October 2024 with the launch of a limited-edition product called Zapote, targeting artisanal beverage enthusiasts. The cider was presented in a clear glass bottle to highlight its golden colour and featured a label with the brand mascot, Hoppy, referencing the drink’s Celtic origins.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Guatemala?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Guatemala - Category analysis
KEY DATA FINDINGS
Cider/perry remains smallest category of alcoholic drinks market
Vinícola Centroamericana continues as leading player
Cider/perry has limited presence in on-trade channel
Development will hinge on strong marketing and promotional investment
Artisanal producers are gaining visibility
Zapote cider offers growth potential
Alcoholic Drinks in Guatemala - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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