Competitive Landscape
Vinícola Centroamericana Sa Sustains Lead as Imported Brands Fluctuate
Cider/perry in Guatemala is highly concentrated, with Vinícola Centroamericana SA holding a 71% share of total volume in 2025. This represents a notable increase from 59% in 2020, reflecting a steady rise in concentration over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Guatemala?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Guatemala - Category analysis
Key Data Insights
Cider/Perry Summary
Non-Alcoholic Options Drive Year-Round Sales
Well's Cider Leverages Fruit Flavours to Reduce Seasonality
Well's Expanded Portfolio Should Continue to Fuel Year-Round Sales
Vinícola Centroamericana Sa Sustains Lead as Imported Brands Fluctuate
Hypermarkets Capture Festive Demand as At-Home Consumption Dominates
E-Commerce Fails to Penetrate Cider/Perry
Alcoholic Drinks in Guatemala - Industry Overview
2025 Developments
Key Data Insights
Corona and Heineken Expand Nolo Range to Meet the Demands of Gen Z
Remittance-Driven Spending Fuels Premium Beer and Spirits Growth
Younger Consumers Demand Nolo and Premium Options
Cervecería Centro Americana Doubles Capacity to Reinforce Leadership
Small Local Grocers Retain Dominance as Modern Channels Close the Gap
Retail E-Commerce Grows but Remains Marginal Due to Entrenched Offline Habits
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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