PROSPECTS AND OPPORTUNITIES
Off- and on-trade volume sales set to decline consistently
Total volume sales of cider/perry look set to decline over the forecast period, with off-and on-trade consumption projected to fall consistently. The negative outlook is partly explained by increasing maturity, but also reflects growing competition from other types of alcoholic drinks, particularly RTDs.
Interest in craft-style products expected to continue rising
It is expected interest in craft-style cider/perry will continue to rise gradually over the forecast period. Made using traditional production methods, higher concentrations of natural ingredients and fewer or no artificial additives, the artisanal positioning and less sweet flavour profiles of such products are increasingly winning over consumers seeking more authentic experiences.
Flavour diversification will remain the primary focus for new product development
Innovation in cider/perry over the forecast period will remain centred around flavour, particularly more exotic and sophisticated fruit-forward variants that derive their taste from ingredients other than apples. Some companies will also attempt to maintain interest in their brands by developing seasonal editions and hybrid options blended with wine or spirits.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Estonia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Estonia - Category analysis
KEY DATA FINDINGS
Demand continues to fall as Estonians rein in discretionary spending
Saku Õlletehase maintains its leadership
Retail distribution remains heavily concentrated in supermarkets and hypermarkets
Off- and on-trade volume sales set to decline consistently
Interest in craft-style products expected to continue rising
Flavour diversification will remain the primary focus for new product development
Alcoholic Drinks in Estonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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