PROSPECTS AND OPPORTUNITIES
Cider/perry set for continued growth despite seasonal and demographic challenges
Volume sales of cider/perry are expected to continue expanding in North Macedonia over the forecast period, outperforming the alcoholic drinks market as a whole. Despite a declining base of legal drinking-age consumers, the category still holds strong long-term growth potential.
Artisinal production will see further expansion
Artisanal production of cider/perry is expected to intensify over the forecast period. Consumers are showing an increasing interest in traditional production methods, heritage apple and pear varieties, and small-batch craftsmanship aimed at delivering more complex and nuanced flavour profiles—mirroring trends seen in the craft beer movement.
Wine-inspired offerings to drive growth
One of the key innovation trends set to positively impact cider/perry over the forecast period is the growing focus on wine-inspired products. Manufacturers - particularly artisanal producers and smaller domestic players - are increasingly positioning high-quality ciders and perries as credible alternatives to wine by highlighting their flavour complexity, food pairing potential, and use of traditional winemaking techniques such as barrel ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in North Macedonia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in North Macedonia - Category analysis
KEY DATA FINDINGS
Cider/perry enjoys increase in popularity, albeit from low base
Carlberg maintains dominant position
Modern retail channels lead cider/perry sales
Cider/perry set for continued growth despite seasonal and demographic challenges
Artisinal production will see further expansion
Wine-inspired offerings to drive growth
Alcoholic Drinks in North Macedonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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