PROSPECTS AND OPPORTUNITIES
Healthier options set to gain traction
The growing trend toward healthier and lighter drinking options is encouraging more consumers to switch to low-alcohol beverages like cider. This shift in preferences, particularly among younger and health-conscious demographics, is likely to boost overall growth during the forecast period.
Carlsbery will remain dominant
Carlsberg Srbija is likely to retain its dominant lead in cider/perry, though other players may enter. Somersby will continue to introduce new flavours to attract consumers' attention towards cider, consistent with its strategy over the review period.
Consumer cost-consciousness to continue
Price sensitivity will impede potential volume growth of cider. Cider in Serbia is positioned at a price point higher than beer but lower than RTDs.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Serbia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Serbia - Category analysis
KEY DATA FINDINGS
Evolving preferences drive growth in cider/perry in 2024
Carlsberg leads highly consolidated competitive landscape
Small local grocers leads distribution but faces falls
Healthier options set to gain traction
Carlsbery will remain dominant
Consumer cost-consciousness to continue
Alcoholic Drinks in Serbia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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